How to brief your Amazon listing images.

The most useful image brief starts with the actual item. Clear photographs, accurate specifications and a defined image list help a design team create work that answers the shopper’s questions.

1. Identify the product and marketplace.

Send your ASIN or listing link and the marketplace where the images will be used. If the product is not live yet, describe the item and share the photography you have. Include the exact pack quantity, included accessories and the variation names buyers will choose from.

For clothing and accessories, size systems and colour references matter. A UK size label, a waist measurement and a product dimension are not interchangeable. Provide the correct information for the item, rather than asking the designer to infer it from another listing.

2. Supply photographs that show the real details.

Include clear front, back, side and close-up views where relevant. Photograph construction details, fastenings, texture, packaging and anything that affects what the buyer receives. Send the highest-quality originals available, together with your logo and brand references.

If the reference shows a different colour, pack quantity or product version, identify the difference in the brief. This is particularly useful when several similar variations are being designed together.

3. Separate the main image from supporting images.

The main product image and the rest of the gallery have different jobs. Amazon’s UK image guidance calls for a pure white main-image background, an accurate product representation and no added promotional text or unrelated props. Check the current requirements for your category before approving the final files.

Supporting images can explain the product through detail, dimensions, use and lifestyle context. Do not turn every image into the same feature list. Give each one a distinct purpose so the sequence is easier to understand.

4. Supply evidence for product claims.

Give the design team the specifications and approved wording it can use. Claims about materials, performance, safety, certifications or environmental benefits should be supported by information from your business. A competitor’s image is a reference for discussion, not evidence that your own item has the same property.

Ask the team to flag missing information instead of filling the gap with an invented claim. This keeps the creative tied to the product you actually sell.

5. Agree the deliverables and revision process.

Confirm the number of images, colour or pack versions, A+ modules, final formats and delivery date. Identify who approves the product facts and who signs off the design. If new photography, copywriting or video is needed, include it explicitly in the scope.

Scalix’s published listing design packages start at £55 for a hero image, two infographics and two lifestyle images. Larger packages have different quantities and A+ scope. Check the full published packages and confirm the brief before ordering.

Download a brief you can fill in.

The plain-text worksheet includes product, variation, photography, claims and deliverable fields. Fill in what you know and mark anything that needs discussion.

Download the product image brief ↗

See how the details become an image set.

The work socks portfolio board combines pack presentation, work-use scenes, construction callouts and size information. The pyjama set example shows product, fabric, fastening and fit layouts. They are examples of creative work, without an invented conversion uplift attached.

Reference: Amazon UK product image requirements. Marketplace rules can vary by category; use the current requirements for your listing.